Beti Bachao Beti Padhao (BBBP) initiative, either to access its benefits or to help spread its core message of "Save the Girl Child, Educate the Girl Child."
Unlike ICDS, which provides physical goods like food, BBBP is a social advocacy campaign designed to change mindsets and ensure girl children are safe and educated. Here is how you can use the program's resources and "message" effectively.
1. Accessing Financial Support (Sukanya Samriddhi Yojana)
While BBBP is an advocacy campaign, its most famous "tool" for parents is the Sukanya Samriddhi Yojana (SSY). This is a high-interest savings scheme designed specifically for the girl child’s future education and marriage.
How to Open: Visit any Post Office or authorized public/private bank.
Eligibility: The girl must be under 10 years old.
Documents: Girl’s birth certificate and the parent’s ID/address proof.
Benefit: It offers one of the highest government interest rates and is completely tax-exempt.
2. Utilizing the "Message" for Social Support
The "Girl Child Support Message" is often used to unlock community and local government resources. If you are a parent or an advocate, you can leverage the program in these ways:
Educational Enrollment: If a girl child is being denied entry to a local school or lacks funds for materials, the BBBP local task force (usually headed by the District Collector) is responsible for intervention.
Grievance Redressal: If you encounter issues like illegal gender-selection tests (which the BBBP strictly fights against), you can report them to the local authorities under the PC&PNDT Act.
Local Awards: Many districts offer BBBP scholarships or "Ladli" schemes for girls who excel in academics or sports. Check with your Block Development Officer (BDO) for active local incentives.
3. Reporting and Helplines
If you are looking for "support" in a more urgent sense—such as protecting a girl child from child marriage or ensuring her safety—the BBBP framework integrates with national helplines:
Childline 1098: The 24/7 emergency phone service for children in need of aid and protection.
Women Helpline 181: For support regarding gender-based violence or rights awareness.
4. Spreading the Message (Community Action)
If you want to use the BBBP message to lead a campaign in your school or village, you can access materials from the official Ministry of Women and Child Development:
Awareness Kits: Use the official logo and slogans for community rallies.
Guddi-Gudda Boards: Many Anganwadi centers display these boards to track the birth of girls versus boys in the village. You can use this data to start conversations about gender equality in your local area.
Summary Checklist for Parents
| Step | Action |
| Step 1 | Register the birth of the girl child immediately. |
| Step 2 | Open a Sukanya Samriddhi Account at the Post Office. |
| Step 3 | Ensure the girl is enrolled in the local Anganwadi (ICDS) for nutrition. |
| Step 4 | Ensure enrollment in school by age 5-6 under the Right to Education (RTE). |
